• Today Audiences have more choice, control and context in what, when and how they consume media
  • Music is the #1 passion point with over 25.5 hours of connection per week
  • Music and shopping are the top choices for new voice enabled technologies (Amazon Echo, Google Home, HomePod
  • Consumers choose brands that engage via passion points and interests 42% more often. (* GOOGLE & TNS, When the Path to Purchase Becomes the Path to Purpose