DECODING THE POWER OF
MUSIC TO GROW BRANDS.

NOISEGATE is a marketing consultancy at the intersection of brands, media, technology, and music. We help Fortune 500 brands, emerging technology start-ups and media companies leverage music to capture attention, spark emotional connections and create reactions that grow brands.

JOE BELLIOTTI

Joe has the unique background of driving value within a major consumer brand, leading strategy with an entertainment marketing firm and in creative roles within the music industry. His 20-year experience has made him an expert in connecting music, media and technology to grow brands, attract audiences and create a meaningful share of popular culture.

WHY MUSIC

Today audiences have more choice, control and context in what, when and how they spend their time on media. The #1 choice for their attention is still music. With over 35.5 hours per week of connection and a top choice online and offline. Brands that engage with music are chosen more often by consumers.

Insights

THE DIFFUSION OF AUDIO

The Diffusion of Audio I wanted to take a look at three specific areas of where the future of sound is headed. While this is by no means the only ways we will engage with sound, these are areas that are closer to becoming household norms than we may think. Alexa, Siri, Bixby… Seems the [...]

NAME THAT BRAND…(audio signatures)

NAME THAT BRAND…(audio signatures) The power of sound is not only emotional, it is biological. Many studies have been done to show how sounds can trigger deeply hidden memories or change the emotional state of people. This why music is so infectious, so much a part of human nature. This [...]

VISIT TO BERKLEE COLLEGE OF MUSIC IN VALENCIA, SPAINĀ 

VISIT TO BERKLEE COLLEGE OF MUSIC IN VALENCIA, SPAINĀ  One of the first trips I made since leaving my role as Head of Global Music with Coca-Cola on Dec 31 2017, was to visit the Berklee College of Music campus in Valencia, Spain. It is something I have been wanting to do for years and […]

THE CONTINUED GROWTH OF MUSIC AND BRAND PARTNERSHIPS

THE CONTINUED GROWTH OF MUSIC AND BRAND PARTNERSHIPS With the projections of the music industry doubling by 2030, this bodes well for the music and brand partnership space. Today, more and more brands are utilizing music as part of their marketing mix. And the music industry is actively seeking [...]

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